OptUP

Your mobile assistant for healthier shopping.

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OptUP

Your mobile assistant for healthier shopping.

Overview

Have you ever asked the question, “is this healthy?” Reading through a nutrition label often requires you to balance high sodium vs. high fiber, low sugar vs. high calories, and all the subtleties in between. OptUP is Kroger’s proprietary Nutrition Rating system, assigning easy to understand, 1-100 ratings to foods you eat and purchase every day, alongside product recommendations, to help you trade up to healthier items overtime.

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By The Numbers

People Patients

77%

Americans are trying to limit/avoid sugars.1

Personal Shopping

44%

Americans don’t know how to interpret information on a food label.2

Bowl Of Produce

80%

Americans feel the information they receive about food and nutrition is conflicting.3

Benefits

  • Easily understand a product’s overall nutrition with a 1-100 score.
  • Make a change to a more nutritious product, based on what you’re buying today.
  • Evaluate your progress overtime with your personal OptUP score.

Get Started

Look for OptUp scores throughout the aisles, and soon as part of your digital shopping experience. In the meantime, access through our standalone app available in the App Store and Google Play.

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Related Services

References:
  1. International Food and Information Council - https://foodinsight.org/wp-content/uploads/2018/05/2018-FHS-Report-FINAL.pdf
  2. Nielsen - https://www.nielsen.com/content/dam/nielsenglobal/eu/nielseninsights/pdfs/Nielsen%20Global%20Health%20and%20Wellness%20Report%20-%20January%202015.pdf
  3. International Food and Information Council - https://foodinsight.org/wp-content/uploads/2018/05/2018-FHS-Report-FINAL.pdf